The 4 Big “Don’t Wants” and 3 Big “Wants” for a great skincare product:

 

4 Big “Don’t Wants”:

1.   You don’t want a skincare product that has expensive fancy packaging. This is just wasted money that will not do anything to make your skin more beautiful.
2.   You don’t want a skincare product with a famous spokesperson, i.e. movie star, singer, or famous model. These people charge huge amounts of money for this “work”, and this money is taken OUT of the product formula to pay for these stars. So all the extra money to pay for these stars is also wasted money that will not improve your skin.
3.   You don’t want a skincare product that spends lots of money on advertising in magazines or on TV. I think you can already guess the reason....that’s right! The cost of all of this advertising is taken OUT of the product formula cost, so you get more advertising but less effective ingredients.
4.    You don’t want a skincare product that is claiming to have mystery ingredients. These mystery ingredients have never been proven by scientific studies, so the seller can make any incredible claim that they want. They may sound nice and they may sound natural, but if they have no clear scientific proof, then they are just wasted money again.

3 Big “Wants”:

1.   You want a skincare product that has simple, clean packaging that protects the formula and keeps it as fresh as possible for as long as possible.
2.   You want a skincare product that uses scientifically proven effective ingredients. You should able to check the real story about these ingredients on the internet, not only from the seller’s advertising materials.
3.  You want a skincare product that uses a high percentage but safe concentration of these effective ingredients (Some companies use only a tiny percentage of these ingredients so they can save money but still claim to have these ingredients. Instead of spending money on a high concentration of these ingredients, they waste money on packaging and advertising.).